The Ticket Guide: How to sell tickets online when you are an Event organizer.
A lot of people think that re-selling tickets and selling tickets for your own event are pretty much the same thing, and that is exactly where they are wrong. Even though there is a huge trend when it comes to re-selling tickets using different websites and marketplaces, when you are planning your own event there is a completely different path that you need to take. When you want to sell tickets online for an event that you are in charge off, you will actually need an entire marketing strategy and you will need a lot of time planning the whole process. To help you out, today we are going to talk about a few ways that you can use in order to sell tickets for your event online, so make sure you keep on reading.
Use your own online presence
When you are planning an event for a brand that you have or someone else’s brand that is already out there and completely established, then any online presence that that brand has will come in useful. Whether you have a blog, business website, an artist’s page and so on, you will find that just adding some tools to these spaces will help you sell tickets with ease. Take a look at the website builder that you used and if it’s something like Shopify or WordPress you will find that there are already some plugins that you can simply add to your page and they will help you sell. This is a great way for you to completely be in charge of the whole process and you can still decide on the look of the ticket storefront and make sure that it matches your brand.
Using self-service ticketing sites
If you are wondering how to sell tickets online and your are looking for a way to sell then that is really fast and really easy, then this may just be the option for you. This option is exactly what it sounds like, the site will let you create an event and sell tickets on your own. The whole process is pretty easy and even a beginner can figure it out since there is virtually no learning curve. The registration process is really fast and once you create the event, you are able to start selling immediately. Another really great thing about using these platforms is the fact that they are designed to take care off all of the more boring aspects for you. These are things like accepting payments, keeping track of sales, keeping track of guest stats issuing tickets and so on. The pricing model for the site will depend on which site you are using and some of them will charge you a monthly fee, while others will charge you by taking a small fee every time a ticket is sold.
Use social media and forums
In the day and age that we live in, social media is one of the most powerful tools that any business owner can have, and they come particularly in handy when you want to sell tickets for an event online. This is a very straightforward way for you to let your followers know that you are selling tickets and then have them share that with their friends and family. Creating something like a Facebook event is a great way for you to invite people to join it and you can share instructions on how you’ll be selling the tickets right on the page. Of course, you can always use different forums and post your event on there, and this is another great way for you to promote the event to the right audience.